@article{Breyer-Mayl{\"a}nder2011,
  author    = {Breyer-Mayl{\"a}nder, Thomas},
  title     = {Medienwirtschaft: Bedeutung einer Disziplin angesichts der weltweiten Finanzkrise},
  journal   = {Beitr{\"a}ge aus Forschung und Technik},
  number    = {2009},
  organization    = {Institut f{\"u}r Angewandte Forschung (IAF)},
  organization    = {Industrie},
  institution = {Fakult{\"a}t Medien und Informationswesen (M+I) (bis 21.04.2021)},
  pages     = {127 -- 129},
  year      = {2011},
  abstract  = {Due to a severe crisis of the media and advertising industry we will soon see a restructuring of media investments and new cooperative structures in media business. This is the reason why the scientific view of media economics and media management will play a more and more important role for the analysis of this industry, where clear strategies are necessary to cope with the challenges of the structural and financial crisis.},
  subject      = {Medienwirtschaft},
  language  = {de}
}