@incollection{ZerresBehrens-Potratz2017,
  author    = {Zerres, Christopher and Behrens-Potratz, Anja},
  title     = {Kundenmanagement in Krankenversicherungen},
  booktitle = {Management im Gesundheitswesen. Das Lehrbuch f{\"u}r Studium und Praxis},
  edition   = {4.},
  isbn      = {978-3-662-55023-6 (Print)},
  doi       = {10.1007/978-3-662-55024-3_3},
  institution = {Fakult{\"a}t Medien und Informationswesen (M+I) (bis 21.04.2021)},
  pages     = {180 -- 196},
  year      = {2017},
  language  = {de}
}