@book{OPUS4-2941,
  title     = {Social Media Marketing und Data Analytics},
  series    = {Hamburger Schriften zur Marketingforschung},
  volume    = {100},
  editor    = {Zerres, Christopher and Drechsler, Dirk},
  edition   = {1.},
  isbn      = {978-3-95710-228-7},
  institution = {Fakult{\"a}t Medien und Informationswesen (M+I) (bis 21.04.2021)},
  pages     = {334},
  year      = {2018},
  subject      = {Social Media Marketing},
  language  = {de}
}