@incollection{Drechsler2018, author = {Drechsler, Dirk}, title = {Corporate Governance}, booktitle = {Handbuch Marketing-Methodik}, volume = {1}, editor = {Zerres, Christopher}, edition = {2.}, isbn = {978-87-403-2273-6}, url = {https://bookboon.com/de/handbuch-marketing-methodik-band-1-ebook}, institution = {Fakult{\"a}t Medien und Informationswesen (M+I) (bis 21.04.2021)}, pages = {77 -- 83}, year = {2018}, subject = {Corporate Governance}, language = {de} }