@incollection{Drechsler2018, author = {Drechsler, Dirk}, title = {Risikomanagement}, booktitle = {Handbuch Marketing-Methodik}, volume = {2}, editor = {Zerres, Christopher}, edition = {2.}, isbn = {978-87-403-2274-3}, url = {https://bookboon.com/de/handbuch-marketing-methodik-band-2-ebook}, institution = {Fakult{\"a}t Medien und Informationswesen (M+I) (bis 21.04.2021)}, pages = {280 -- 292}, year = {2018}, subject = {Risikomanagement}, language = {de} }