@techreport{M{\"u}llerZerres2018,
  type      = {Working Paper},
  author    = {M{\"u}ller, Dennis and Zerres, Christopher},
  title     = {Marketing-Automation-Systeme},
  series    = {Arbeitspapiere f{\"u}r Marketing und Management},
  number    = {37},
  issn      = {2510-4799},
  url       = {https://www.zerres.marketing/wp-content/uploads/2018/11/AP_37_Marketing-Automation.pdf},
  institution = {Fakult{\"a}t Medien und Informationswesen (M+I) (bis 21.04.2021)},
  series    = {Arbeitspapiere f{\"u}r Marketing und Management},
  number    = {37},
  pages     = {43},
  year      = {2018},
  language  = {de}
}