@techreport{KemmnerZerres2018, type = {Working Paper}, author = {Kemmner, Stefanie and Zerres, Christopher}, title = {Content Marketing. Eine empirische Untersuchung}, series = {Arbeitspapiere f{\"u}r Marketing und Management}, number = {34}, issn = {2510-4799}, url = {https://www.zerres.marketing/wp-content/uploads/2018/10/ap_34_content-marketing.pdf}, institution = {Fakult{\"a}t Medien und Informationswesen (M+I) (bis 21.04.2021)}, series = {Arbeitspapiere f{\"u}r Marketing und Management}, number = {34}, pages = {26}, year = {2018}, language = {de} }