@incollection{GastMiclauM{\"u}ller2018,
  author    = {Gast, Oliver and Miclau, Christina and M{\"u}ller, Andrea},
  title     = {Wenn der Kunde auf Reisen geht: Die kanal{\"u}bergreifende Customer Journey inszenieren},
  booktitle = {Disruption und Transformation Management. Digital Leadership - Digitales Mindset - Digitale Strategie},
  isbn      = {978-3-658-19130-6},
  doi       = {10.1007/978-3-658-19131-3_17},
  institution = {Fakult{\"a}t Wirtschaft (W)},
  pages     = {381 -- 403},
  year      = {2018},
  language  = {de}
}