@techreport{BreyerMaylaenderZerres,
  type      = {Working Paper},
  author    = {Thomas Breyer-Mayl{\"a}nder and Christopher Zerres},
  title     = {Kommunikation als zentrale F{\"u}hrungskompetenz},
  series    = {Arbeitspapiere f{\"u}r Marketing und Management},
  number    = {68},
  editor    = {Christopher Zerres},
  issn      = {2510-4799},
  doi       = {10.48584/opus-6439},
  url       = {https://nbn-resolving.org/urn:nbn:de:bsz:ofb1-opus4-64394},
  pages     = {10},
  language  = {de}
}