@inproceedings{IsraelZerres2024,
  author    = {Israel, Kai and Zerres, Christopher},
  title     = {Virtual Reality: Curse or Blessing for Cultural Organizations and Its Consequences on Individuals' Intentions to Attend},
  booktitle = {HCI in Business, Government and Organizations : 11th International Conference, HCIBGO 2024, Held as Part of the 26th HCI International Conference, HCII 2024, Washington, DC, USA, June 29 - July 4, 2024, Proceedings, Part II},
  volume    = {LNCS 14721},
  editor    = {Nah, Fiona Fui-Hoon and Siau, Keng Leng},
  edition   = {1.},
  isbn      = {978-3-031-61317-3 (Softcover)},
  issn      = {0302-9743 (Series ISSN)},
  doi       = {10.1007/978-3-031-61318-0_6},
  url       = {https://link.springer.com/chapter/10.1007/978-3-031-61318-0_6},
  institution = {Fakult{\"a}t Medien (M) (ab 22.04.2021)},
  pages     = {63 -- 78},
  year      = {2024},
  abstract  = {Virtual reality (VR) provides many marketing opportunities for cultural organizations to promote their offerings. Besides many advantages, VR poses the threat that VR experiences could inhibit individuals' intention to attend their events in reality. Using the performing arts industry as an example, this study examines the influence of two independent variables—satisfaction with a VR experience, and an individual's intrinsic motivation—on the degree of substitutability of a real theater attendance by a VR experience. In addition, the influence of these two independent variables on individuals' attendance intention is investigated. The results of the study indicate that the potential threat, that VR will inhibit an individual's intention to attend a theater performance, does not materialize in reality. The study's findings contribute to the existing literature and practice by demonstrating that VR does not induce substitution effects, but rather has a positive influence on the intention to attend a theater and helps to increase audience numbers in reality.},
  language  = {en}
}