TY  - CPAPER
U1  - Konferenzveröffentlichung
A1  - Israel, Kai
A1  - Zerres, Christopher
ED  - Nah, Fiona Fui-Hoon
ED  - Siau, Keng Leng
T1  - Virtual Reality: Curse or Blessing for Cultural Organizations and Its Consequences on Individuals' Intentions to Attend
T2  - HCI in Business, Government and Organizations : 11th International Conference, HCIBGO 2024, Held as Part of the 26th HCI International Conference, HCII 2024, Washington, DC, USA, June 29 – July 4, 2024, Proceedings, Part II
N2  - Virtual reality (VR) provides many marketing opportunities for cultural organizations to promote their offerings. Besides many advantages, VR poses the threat that VR experiences could inhibit individuals’ intention to attend their events in reality. Using the performing arts industry as an example, this study examines the influence of two independent variables—satisfaction with a VR experience, and an individual’s intrinsic motivation—on the degree of substitutability of a real theater attendance by a VR experience. In addition, the influence of these two independent variables on individuals’ attendance intention is investigated. The results of the study indicate that the potential threat, that VR will inhibit an individual’s intention to attend a theater performance, does not materialize in reality. The study’s findings contribute to the existing literature and practice by demonstrating that VR does not induce substitution effects, but rather has a positive influence on the intention to attend a theater and helps to increase audience numbers in reality.
KW  - Virtual Reality
KW  - Cultural Organizations
KW  - Visit Intention
KW  - Satisfaction
KW  - Substitutability
Y1  - 2024
UR  - https://link.springer.com/chapter/10.1007/978-3-031-61318-0_6
SN  - 0302-9743 (Series ISSN)
SS  - 0302-9743 (Series ISSN)
SN  - 1611-3349 (Series E-ISSN)
SS  - 1611-3349 (Series E-ISSN)
SN  - 978-3-031-61317-3 (Softcover)
SB  - 978-3-031-61317-3 (Softcover)
SN  - 978-3-031-61318-0 (eBook)
SB  - 978-3-031-61318-0 (eBook)
U6  - https://doi.org/10.1007/978-3-031-61318-0_6
DO  - https://doi.org/10.1007/978-3-031-61318-0_6
VL  - LNCS 14721
SP  - 63
EP  - 78
PB  - Springer
CY  - Cham
ET  - 1.
ER  -