@incollection{ZerresZerres,
  author    = {Zerres, Christopher and Zerres, Michael},
  title     = {Business Reengineering},
  series = {Handbuch Marketing-Methodik},
  volume    = {2},
  editor    = {Zerres, Christopher},
  edition   = {2.},
  publisher = {Bookboon},
  address   = {London},
  isbn      = {978-87-403-2274-3},
  pages     = {33 -- 38},
  language  = {de}
}
@incollection{WolfZerresZerres,
  author    = {Wolf, Enno and Zerres, Christopher and Zerres, Michael},
  title     = {Delphi-Technik},
  series = {Handbuch Marketing-Methodik},
  volume    = {1},
  editor    = {Zerres, Christopher},
  edition   = {2.},
  publisher = {Bookboon},
  address   = {London},
  isbn      = {978-87-403-2273-6},
  pages     = {111 -- 119},
  language  = {de}
}
@incollection{ZerresZerres,
  author    = {Zerres, Christopher and Zerres, Michael},
  title     = {Einf{\"u}hrung in das Marketing-Controlling},
  series = {Handbuch Marketing-Controlling},
  publisher = {Springer Gabler},
  isbn      = {9783662504055},
  pages     = {3 -- 13},
  language  = {de}
}
@incollection{ForsmannHaeneckeZerresetal.,
  author    = {Forsmann, Daniel and Haenecke, Henrik and Zerres, Christopher and Zerres, Michael},
  title     = {Erfolgsfaktorenforschung},
  series = {Handbuch Marketing-Methodik},
  volume    = {2},
  editor    = {Zerres, Christopher},
  edition   = {2.},
  publisher = {Bookboon},
  address   = {London},
  isbn      = {978-87-403-2274-3},
  pages     = {83 -- 96},
  language  = {de}
}
@book{ZerresZerres,
  author    = {Zerres, Thomas and Zerres, Michael},
  title     = {Europ{\"a}isches Wirtschaftsrecht},
  series = {Hamburger Schriften zur Marketingforschung},
  volume    = {96},
  publisher = {Hampp},
  address   = {M{\"u}nchen},
  isbn      = {978-3-95710-039-9},
  pages     = {XIV, 159},
  language  = {de}
}
@incollection{ReichZerresZerres,
  author    = {Reich, Michael and Zerres, Christopher and Zerres, Michael},
  title     = {Fr{\"u}hwarnsysteme},
  series = {Handbuch Marketing-Methodik},
  editor    = {Zerres, Christopher},
  publisher = {Bookboon},
  address   = {London},
  isbn      = {978-87-403-2274-3},
  pages     = {228 -- 238},
  language  = {de}
}
@incollection{RoseZerresZerres,
  author    = {Rose, Peter and Zerres, Christopher and Zerres, Michael},
  title     = {Kernkompetenz-Management},
  series = {Handbuch Marketing-Methodik},
  volume    = {2},
  editor    = {Zerres, Christopher},
  edition   = {2.},
  publisher = {Bookboon},
  address   = {London},
  isbn      = {978-87-403-2274-3},
  pages     = {58 -- 62},
  language  = {de}
}
@incollection{WolfZerresZerres,
  author    = {Wolf, Enno and Zerres, Christopher and Zerres, Michael},
  title     = {Kundenbindung},
  series = {Handbuch Marketing-Methodik},
  volume    = {2},
  editor    = {Zerres, Christopher},
  edition   = {2.},
  publisher = {Bookboon},
  address   = {London},
  isbn      = {978-87-403-2274-3},
  pages     = {39 -- 50},
  language  = {de}
}
@incollection{ZerresZerres,
  author    = {Zerres, Christopher and Zerres, Michael},
  title     = {Leuchtturmmarketing},
  series = {Stadtmarketing: Grundlagen, Analysen, Praxis},
  editor    = {Breyer-Mayl{\"a}nder, Thomas and Zerres, Christopher},
  edition   = {1.},
  publisher = {Springer Gabler},
  address   = {Wiesbaden},
  isbn      = {978-3-658-26253-2 (Print)},
  doi       = {10.1007/978-3-658-26254-9_20},
  pages     = {333 -- 338},
  abstract  = {Ziel und Inhalt des folgenden Beitrages sind es, die Relevanz von Leuchtturmprojekten f{\"u}r eine Stadt beziehungsweise f{\"u}r ihr Marketing zu verdeutlichen, potenzielle Erfolgsfaktoren zu analysieren und an zwei aktuellen Beispielen zu veranschaulichen.},
  language  = {de}
}
@incollection{BaumgaertnerZerresZerres,
  author    = {Baumg{\"a}rtner, Regina and Zerres, Christopher and Zerres, Michael},
  title     = {Morphologische Kreativit{\"a}tstechniken},
  series = {Handbuch Marketing-Methodik},
  volume    = {1},
  editor    = {Zerres, Christopher},
  edition   = {2.},
  publisher = {Bookboon},
  address   = {London},
  isbn      = {978-87-403-2273-6},
  pages     = {85 -- 87},
  language  = {de}
}