@book{OPUS4-2941,
  title     = {Social Media Marketing und Data Analytics},
  series = {Hamburger Schriften zur Marketingforschung},
  volume    = {100},
  editor    = {Zerres, Christopher and Drechsler, Dirk},
  edition   = {1.},
  publisher = {Rainer Hampp Verlag},
  address   = {Augsburg und M{\"u}nchen},
  isbn      = {978-3-95710-228-7},
  pages     = {334},
  language  = {de}
}
@book{BreyerMaylaender,
  author    = {Breyer-Mayl{\"a}nder, Thomas},
  title     = {Management 4.0 - den digitalen Wandel erfolgreich meistern},
  publisher = {Hanser},
  address   = {M{\"u}nchen},
  isbn      = {978-3-446-45038-7 (Print)},
  pages     = {XXIV, 381},
  language  = {de}
}
@incollection{BreyerMaylaender,
  author    = {Breyer-Mayl{\"a}nder, Thomas},
  title     = {Den digitalen Wandel erfolgreich meistern},
  series = {Digitalisierung als Erfolgsfaktor f{\"u}r das Sozial- und Wohlfahrtswesen},
  volume    = {Forschung und Entwicklung in der Sozialwirtschaft 13},
  editor    = {{\"U}ckert, Sandra and S{\"u}rgit, Hasan and Diesel, Gerd},
  edition   = {1.},
  publisher = {Nomos},
  address   = {Baden-Baden},
  isbn      = {978-3-8487-6250-7 (Print)},
  doi       = {10.5771/9783748903604-11},
  pages     = {11 -- 30},
  language  = {de}
}
@misc{BurchardtLankau2016,
  author    = {Burchardt, Matthias and Lankau, Ralf},
  title     = {Trojaner aus Berlin: Der„Digitalpakt\#D"},
  organization    = {Gesellschaft f{\"u}r Bildung und Wissen e.V.},
  year      = {2016},
  language  = {de}
}
@incollection{Drechsler,
  author    = {Drechsler, Dirk},
  title     = {Big Data Governance},
  series = {Social Media Marketing und Data Analytics. Aktuelle Entwicklungen und Herausforderungen},
  publisher = {Rainer Hampp Verlag},
  address   = {M{\"u}nchen und Augsburg},
  isbn      = {978-3-95710-228-7},
  pages     = {213 -- 231},
  language  = {de}
}
@incollection{Drechsler,
  author    = {Drechsler, Dirk},
  title     = {Data Analytics und Cyber-Risikomanagement},
  series = {Social Media Marketing und Data Analytics. Aktuelle Entwicklungen und Herausforderungen},
  publisher = {Rainer Hampp Verlag},
  address   = {M{\"u}nchen und Augsburg},
  isbn      = {978-3-95710-228-7},
  pages     = {232 -- 250},
  language  = {de}
}
@incollection{Drechsler,
  author    = {Drechsler, Dirk},
  title     = {Digitale Sorglosigkeit - Risiken im Zeitalter der digitalen Transformation},
  series = {Das Streben nach Autonomie - Reflexionen zum digitalen Wandel},
  editor    = {Breyer-Mayl{\"a}nder, Thomas},
  edition   = {1.},
  publisher = {Nomos},
  address   = {Baden-Baden},
  isbn      = {978-3-8487-3929-5 (Print)},
  doi       = {10.5771/9783845282541-30},
  pages     = {31 -- 65},
  language  = {de}
}
@incollection{Drechsler,
  author    = {Drechsler, Dirk},
  title     = {Digitalisierung und digitalwirtschaftliche {\"O}kosysteme},
  series = {Handbuch Marketing-Methodik},
  volume    = {1},
  editor    = {Zerres, Christopher},
  edition   = {2.},
  publisher = {Bookboon},
  address   = {London},
  isbn      = {978-87-403-2273-6},
  pages     = {20 -- 40},
  language  = {de}
}
@incollection{DrechslerAlteraugeIsenmann,
  author    = {Drechsler, Dirk and Alterauge, Jacqueline and Isenmann, Lisa},
  title     = {Data Analytics und Smart Cities},
  series = {Social Media Marketing und Data Analytics : Aktuelle Entwicklungen und Herausforderungen},
  publisher = {Rainer Hampp Verlag},
  address   = {M{\"u}nchen und Augsburg},
  isbn      = {978-3-95710-228-7},
  pages     = {300 -- 315},
  language  = {de}
}
@incollection{DrechslerBergerReichert,
  author    = {Drechsler, Dirk and Berger, Nina and Reichert, Noelle},
  title     = {Data Analytics und {\"U}berwachung},
  series = {Social Media Marketing und Data Analytics : aktuelle Entwicklungen und Herausforderungen},
  publisher = {Rainer Hampp Verlag},
  address   = {M{\"u}nchen und Augsburg},
  isbn      = {978-3-95710-228-7},
  pages     = {316 -- 334},
  language  = {de}
}