@inproceedings{Greschuchna,
  author    = {Greschuchna, Larissa},
  title     = {Instrumente des Dialogmarketing im Maschinenbau},
  series = {Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. wissenschaftlicher interdisziplin{\"a}rer Kongress f{\"u}r Dialogmarketing},
  publisher = {Gabler},
  address   = {Wiesbaden},
  isbn      = {978-3-8349-2754-5},
  pages     = {177 -- 194},
  language  = {de}
}
@article{GeigenmuellerGreschuchna,
  author    = {Geigenm{\"u}ller, Anja and Greschuchna, Larissa},
  title     = {How to Establish Trustworthiness in the Initiation of Service Relationships},
  series = {Journal of marketing theory and practice},
  volume    = {19},
  number    = {4},
  issn      = {1069-6679},
  pages     = {391 -- 405},
  language  = {en}
}
@inproceedings{ReiterMuellerGreschuchnaetal.,
  author    = {Reiter, Joachim and M{\"u}ller, Andrea and Greschuchna, Larissa and Hartmann, Uwe and Schatz, Michael Daniel},
  title     = {Next Level Service Performance - Intelligent Order Assistants in Automotive After Market},
  series = {HCI in Business, Government and Organizations. Information Systems and Analytics 6th International Conference, HCIBGO 2019, Held as Part of the 21st HCI International Conference, HCII 2019, Orlando, FL, USA, July 26-31, 2019, Proceedings, Part II},
  editor    = {Nah, Fiona Fui-Hoon and Siau, Keng},
  publisher = {Springer (LNCS 11589)},
  address   = {Heidelberg},
  isbn      = {978-3-030-22338-0},
  doi       = {10.1007/978-3-030-22338-0_9},
  pages     = {114 -- 125},
  abstract  = {A car is only useful, when it runs properly - but keeping a car it running is getting more and more complex. Car service providers need a deep knowledge about technical details of the different car models. On the other hand car producers try to keep this information in their ownership. Digital data collection takes place every second on the car´s product life cycle and is stored on the car producers´ servers. The contribution of this paper is three-fold: we will provide an overview of the current concepts of intelligent order assistant technologies (I). This corpus is used to come to a more precise description of the specific service performance aspects (II). Finally, a representative empirical study with German motor mechanics will help to evaluate the wishes and needs regarding an intelligent order assistant in the garage (III).},
  language  = {en}
}
@incollection{GreschuchnaBraun,
  author    = {Greschuchna, Larissa and Braun, Sebastian},
  title     = {Konsumentenintegration in den Innovationsprozess im Zeitalter der Digitalisierung},
  series = {Innovationen f{\"u}r eine digitale Wirtschaft},
  editor    = {Graumann, Matthias and M{\"u}ller, Andrea and Weiß, Hans-J{\"o}rg},
  publisher = {Springer Gabler},
  address   = {Wiesbaden},
  isbn      = {978-3-658-29026-9 (Print)},
  doi       = {10.1007/978-3-658-29027-6_4},
  pages     = {89 -- 106},
  abstract  = {Mit der zunehmenden Verbreitung des Internets und beginnenden Digitalisierung wurde es f{\"u}r Unternehmen einfacher, sich f{\"u}r Innovationen nach außen zu {\"o}ffnen. Der Gedanke der Open Innovation erhielt in immer mehr Unternehmen Einzug. Dies auch vor dem Hintergrund, dass es immer schwieriger wird, einem Kunden das richtige Produkt, das seinen W{\"u}nschen entspricht, anzubieten und sich dabei noch von der Konkurrenz abzugrenzen.},
  language  = {de}
}
@article{GreschuchnaReiterMueller,
  author    = {Greschuchna, Larissa and Reiter, Joachim and M{\"u}ller, Andrea},
  title     = {Studentisches Projekt erforscht Produktausgestaltung},
  series = {Genograph - Journal f{\"u}r die Genossenschaftsbanken in Baden-W{\"u}rttemberg},
  number    = {4},
  address   = {Stuttgart},
  pages     = {37 -- 39},
  language  = {de}
}
@inproceedings{ReiterHartmannGreschuchnaetal.,
  author    = {Reiter, Joachim and Hartmann, Uwe and Greschuchna, Larissa and Westrich, Jaline and M{\"o}rtl, Aliyah and Cherkaoui, Laura and Breier, Maike and Olbrich, Malgorzata and Hoffmann, Carolin and Franz, Andreas and Wenserit, Johannes and M{\"u}ller, Andrea},
  title     = {Protect Our Health with Cleaner Cars - How to Gain Customer Acceptance for Air Pollution Decreasing Retrofit Purchase},
  series = {HCI in Business, Government and Organizations},
  publisher = {Springer Nature},
  address   = {Cham},
  isbn      = {978-3-030-50340-6 (Print)},
  issn      = {0302-9743 (Print)},
  doi       = {10.1007/978-3-030-50341-3_13},
  pages     = {158 -- 173},
  abstract  = {Automotive service suppliers are keen to invent products that help to reduce particulate matter pollution substantial, but governance worldwide are not yet ready to introduce this retrofitting of helpful devices statutory. To develop a strategy how to introduce these devices to the market based on user needs is the objective of our research. The contribution of this paper is three-fold: we will provide an overview of the current options of particulate matter pollution solutions (I). This corpus is used to come to a more precise description of the specific needs and wishes of target groups (II). Finally, a representative empirical study via social media channels with German car owners will help to develop a strategy to introduce retrofit devices into the German market (III).},
  language  = {en}
}