@incollection{HeiderZerres2018,
  author    = {Heider, Ulrich and Zerres, Christopher},
  title     = {Markenbewertung},
  series = {Handbuch Marketing-Methodik},
  volume    = {2},
  editor    = {Zerres, Christopher},
  edition   = {2.},
  publisher = {Bookboon},
  address   = {London},
  isbn      = {978-87-403-2274-3},
  pages     = {256 -- 279},
  year      = {2018},
  language  = {de}
}