@techreport{ZerresZerres,
  type      = {Working Paper},
  author    = {Zerres, Thomas and Zerres, Christopher},
  title     = {Arbeitsrechtlicher Rahmen von Managemententscheidungen},
  pages     = {17},
  language  = {de}
}
@book{ZerresZerresIsrael2016,
  author    = {Zerres, Thomas and Zerres, Christopher and Israel, Kai},
  title     = {Marketingrecht - Ein Leitfaden f{\"u}r den Mittelstand},
  series = {Schriften der Hochschule Offenburg},
  number    = {4},
  publisher = {Hochschulverlag, Hochschule Offenburg},
  address   = {Offenburg},
  isbn      = {978-3-943301-20-5},
  url       = {http://nbn-resolving.de/urn:nbn:de:bsz:ofb1-opus4-12942},
  series    = {Schriften der Hochschule Offenburg},
  number    = {4},
  pages     = {5 -- 57},
  year      = {2016},
  abstract  = {Ziel des vorliegenden Leitfadens f{\"u}r den Mittelstand ist es, zu einer L{\"o}sung der im Spannungsfeld zwischen Marketing und Recht zu bew{\"a}ltigenden Aufgaben, die von vielen heute als die wichtigsten der Unternehmensf{\"u}hrung {\"u}berhaupt angesehen werden, beizutragen. In diesem Sinne liefert der Leitfaden Ihnen einen umfassenden {\"U}berblick {\"u}ber den, das Marketing beeinflussenden Rechtsrahmen und zeigt gleichzeitig Gestaltungsoptionen eines pr{\"a}aktiven Handelns auf. Der Leitfaden lehnt sich, dieses Ziel unterst{\"u}tzend, dem klassischen Kanon der Marketinginstrumente an.},
  language  = {de}
}
@incollection{ZerresZerres,
  author    = {Zerres, Christopher and Zerres, Michael},
  title     = {Einf{\"u}hrung in das Marketing-Controlling},
  series = {Handbuch Marketing-Controlling},
  publisher = {Springer Gabler},
  isbn      = {9783662504055},
  pages     = {3 -- 13},
  language  = {de}
}
@book{ZerresZerres,
  author    = {Zerres, Thomas and Zerres, Christopher},
  title     = {Marketingrecht},
  publisher = {Springer Gabler},
  address   = {Wiesbaden},
  isbn      = {978-3-658-22158-4},
  doi       = {10.1007/978-3-658-22159-1},
  pages     = {407},
  language  = {de}
}
@incollection{ZerresZerres,
  author    = {Zerres, Christopher and Zerres, Michael},
  title     = {Leuchtturmmarketing},
  series = {Stadtmarketing: Grundlagen, Analysen, Praxis},
  editor    = {Breyer-Mayl{\"a}nder, Thomas and Zerres, Christopher},
  edition   = {1.},
  publisher = {Springer Gabler},
  address   = {Wiesbaden},
  isbn      = {978-3-658-26253-2 (Print)},
  doi       = {10.1007/978-3-658-26254-9_20},
  pages     = {333 -- 338},
  abstract  = {Ziel und Inhalt des folgenden Beitrages sind es, die Relevanz von Leuchtturmprojekten f{\"u}r eine Stadt beziehungsweise f{\"u}r ihr Marketing zu verdeutlichen, potenzielle Erfolgsfaktoren zu analysieren und an zwei aktuellen Beispielen zu veranschaulichen.},
  language  = {de}
}
@incollection{ForsmannHaeneckeZerresetal.,
  author    = {Forsmann, Daniel and Haenecke, Henrik and Zerres, Christopher and Zerres, Michael},
  title     = {Erfolgsfaktorenforschung},
  series = {Handbuch Marketing-Methodik},
  volume    = {2},
  editor    = {Zerres, Christopher},
  edition   = {2.},
  publisher = {Bookboon},
  address   = {London},
  isbn      = {978-87-403-2274-3},
  pages     = {83 -- 96},
  language  = {de}
}
@incollection{WolfZerresZerres,
  author    = {Wolf, Enno and Zerres, Christopher and Zerres, Michael},
  title     = {Szenario-Technik},
  series = {Handbuch Marketing-Methodik},
  volume    = {1},
  editor    = {Zerres, Christopher},
  edition   = {2.},
  publisher = {Bookboon},
  address   = {London},
  isbn      = {978-87-403-2273-6},
  pages     = {95 -- 110},
  language  = {de}
}
@incollection{BaumgaertnerZerresZerres,
  author    = {Baumg{\"a}rtner, Regina and Zerres, Christopher and Zerres, Michael},
  title     = {Morphologische Kreativit{\"a}tstechniken},
  series = {Handbuch Marketing-Methodik},
  volume    = {1},
  editor    = {Zerres, Christopher},
  edition   = {2.},
  publisher = {Bookboon},
  address   = {London},
  isbn      = {978-87-403-2273-6},
  pages     = {85 -- 87},
  language  = {de}
}
@incollection{WolfZerresZerres,
  author    = {Wolf, Enno and Zerres, Christopher and Zerres, Michael},
  title     = {Kundenbindung},
  series = {Handbuch Marketing-Methodik},
  volume    = {2},
  editor    = {Zerres, Christopher},
  edition   = {2.},
  publisher = {Bookboon},
  address   = {London},
  isbn      = {978-87-403-2274-3},
  pages     = {39 -- 50},
  language  = {de}
}
@incollection{WolfZerresZerres,
  author    = {Wolf, Enno and Zerres, Christopher and Zerres, Michael},
  title     = {Delphi-Technik},
  series = {Handbuch Marketing-Methodik},
  volume    = {1},
  editor    = {Zerres, Christopher},
  edition   = {2.},
  publisher = {Bookboon},
  address   = {London},
  isbn      = {978-87-403-2273-6},
  pages     = {111 -- 119},
  language  = {de}
}