TY - CHAP U1 - Konferenzveröffentlichung A1 - Greschuchna, Larissa T1 - Instrumente des Dialogmarketing im Maschinenbau T2 - Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing Y1 - 2011 SN - 978-3-8349-2754-5 SB - 978-3-8349-2754-5 SN - 978-3-8349-6593-6 SB - 978-3-8349-6593-6 SP - 177 EP - 194 PB - Gabler CY - Wiesbaden ER - TY - JOUR U1 - Zeitschriftenartikel, nicht wissenschaftlich A1 - Geigenmüller, Anja A1 - Greschuchna, Larissa T1 - How to Establish Trustworthiness in the Initiation of Service Relationships JF - Journal of marketing theory and practice Y1 - 2011 UR - http://web.ebscohost.com/ehost/detail?vid=3&sid=61e51758-89c5-4bfe-bf60-204874ac8b64%40sessionmgr10&hid=20&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=bth&AN=66238040 SN - 1069-6679 SS - 1069-6679 VL - 19 IS - 4 SP - 391 EP - 405 ER - TY - CHAP U1 - Konferenzveröffentlichung A1 - Reiter, Joachim A1 - Müller, Andrea A1 - Greschuchna, Larissa A1 - Hartmann, Uwe A1 - Schatz, Michael Daniel ED - Nah, Fiona Fui-Hoon ED - Siau, Keng T1 - Next Level Service Performance - Intelligent Order Assistants in Automotive After Market T2 - HCI in Business, Government and Organizations. Information Systems and Analytics 6th International Conference, HCIBGO 2019, Held as Part of the 21st HCI International Conference, HCII 2019, Orlando, FL, USA, July 26-31, 2019, Proceedings, Part II N2 - A car is only useful, when it runs properly – but keeping a car it running is getting more and more complex. Car service providers need a deep knowledge about technical details of the different car models. On the other hand car producers try to keep this information in their ownership. Digital data collection takes place every second on the car´s product life cycle and is stored on the car producers´ servers. The contribution of this paper is three-fold: we will provide an overview of the current concepts of intelligent order assistant technologies (I). This corpus is used to come to a more precise description of the specific service performance aspects (II). Finally, a representative empirical study with German motor mechanics will help to evaluate the wishes and needs regarding an intelligent order assistant in the garage (III). KW - Servqual KW - Automotive After Market KW - Intelligent Agents KW - User Acceptance KW - Car Repair Service Performance Y1 - 2019 SN - 978-3-030-22338-0 SB - 978-3-030-22338-0 U6 - https://dx.doi.org/10.1007/978-3-030-22338-0_9 DO - https://dx.doi.org/10.1007/978-3-030-22338-0_9 SP - 114 EP - 125 S1 - 12 PB - Springer (LNCS 11589) CY - Heidelberg ER - TY - CHAP U1 - Buchbeitrag A1 - Greschuchna, Larissa A1 - Braun, Sebastian ED - Graumann, Matthias ED - Müller, Andrea ED - Weiß, Hans-Jörg T1 - Konsumentenintegration in den Innovationsprozess im Zeitalter der Digitalisierung T2 - Innovationen für eine digitale Wirtschaft N2 - Mit der zunehmenden Verbreitung des Internets und beginnenden Digitalisierung wurde es für Unternehmen einfacher, sich für Innovationen nach außen zu öffnen. Der Gedanke der Open Innovation erhielt in immer mehr Unternehmen Einzug. Dies auch vor dem Hintergrund, dass es immer schwieriger wird, einem Kunden das richtige Produkt, das seinen Wünschen entspricht, anzubieten und sich dabei noch von der Konkurrenz abzugrenzen. Y1 - 2020 SN - 978-3-658-29026-9 (Print) SB - 978-3-658-29026-9 (Print) SN - 978-3-658-29027-6 (Online) SB - 978-3-658-29027-6 (Online) U6 - https://dx.doi.org/10.1007/978-3-658-29027-6_4 DO - https://dx.doi.org/10.1007/978-3-658-29027-6_4 SP - 89 EP - 106 PB - Springer Gabler CY - Wiesbaden ER - TY - JOUR U1 - Zeitschriftenartikel, nicht wissenschaftlich A1 - Greschuchna, Larissa A1 - Reiter, Joachim A1 - Müller, Andrea T1 - Studentisches Projekt erforscht Produktausgestaltung JF - Genograph - Journal für die Genossenschaftsbanken in Baden-Württemberg Y1 - 2018 IS - 4 SP - 37 EP - 39 CY - Stuttgart ER - TY - CHAP U1 - Konferenzveröffentlichung A1 - Reiter, Joachim A1 - Hartmann, Uwe A1 - Greschuchna, Larissa A1 - Westrich, Jaline A1 - Mörtl, Aliyah A1 - Cherkaoui, Laura A1 - Breier, Maike A1 - Olbrich, Malgorzata A1 - Hoffmann, Carolin A1 - Franz, Andreas A1 - Wenserit, Johannes A1 - Müller, Andrea T1 - Protect Our Health with Cleaner Cars – How to Gain Customer Acceptance for Air Pollution Decreasing Retrofit Purchase T2 - HCI in Business, Government and Organizations N2 - Automotive service suppliers are keen to invent products that help to reduce particulate matter pollution substantial, but governance worldwide are not yet ready to introduce this retrofitting of helpful devices statutory. To develop a strategy how to introduce these devices to the market based on user needs is the objective of our research. The contribution of this paper is three-fold: we will provide an overview of the current options of particulate matter pollution solutions (I). This corpus is used to come to a more precise description of the specific needs and wishes of target groups (II). Finally, a representative empirical study via social media channels with German car owners will help to develop a strategy to introduce retrofit devices into the German market (III). Y1 - 2020 SN - 0302-9743 (Print) SS - 0302-9743 (Print) SN - 1611-3349 (Online) SS - 1611-3349 (Online) SN - 978-3-030-50340-6 (Print) SB - 978-3-030-50340-6 (Print) SN - 978-3-030-50341-3 (Online) SB - 978-3-030-50341-3 (Online) U6 - https://dx.doi.org/10.1007/978-3-030-50341-3_13 DO - https://dx.doi.org/10.1007/978-3-030-50341-3_13 N1 - Proceedings of the 7th International Conference, HCIBGO 2020, Held as Part of the 22nd HCI International Conference, HCII 2020, Copenhagen, Denmark, July 19–24, 2020. SP - 158 EP - 173 S1 - 15 PB - Springer Nature CY - Cham ER -