TY - BOOK U1 - Buch A1 - Zerres, Thomas A1 - Zerres, Christopher T1 - Marketingrecht BT - Rechtsrahmen eines Marketingmanagements Y1 - 2018 SN - 978-3-658-22158-4 SB - 978-3-658-22158-4 U6 - https://dx.doi.org/10.1007/978-3-658-22159-1 DO - https://dx.doi.org/10.1007/978-3-658-22159-1 SP - 407 S1 - 407 PB - Springer Gabler CY - Wiesbaden ER - TY - BOOK U1 - Buch ED - Zerres, Christopher T1 - Handbuch Marketing-Methodik: Implementierung, Controlling und Recht KW - Marketing Y1 - 2018 UR - https://bookboon.com/de/handbuch-marketing-methodik-band-2-ebook SN - 978-87-403-2274-3 SB - 978-87-403-2274-3 N1 - Zugänglich nach Registrierung VL - 2 SP - 366 S1 - 366 PB - Bookboon CY - London ET - 2. ER - TY - BOOK U1 - Buch ED - Zerres, Christopher T1 - Handbuch Marketing-Methodik: Einführung und Planung KW - Marketing Y1 - 2018 UR - https://bookboon.com/de/handbuch-marketing-methodik-band-1-ebook SN - 978-87-403-2273-6 SB - 978-87-403-2273-6 N1 - Zugänglich nach Registrierung VL - 1 SP - 216 S1 - 216 PB - Bookboon CY - London ET - 2. ER - TY - BOOK U1 - Buch ED - Zerres, Christopher ED - Drechsler, Dirk T1 - Social Media Marketing und Data Analytics BT - Aktuelle Entwicklungen und Herausforderungen T3 - Hamburger Schriften zur Marketingforschung KW - Social Media Marketing KW - Data Analytics KW - Big Data KW - Smart City KW - Fraud Analytics KW - Surveillance KW - Digitalisierung KW - Industrie 4.0 Y1 - 2018 SN - 978-3-95710-228-7 SB - 978-3-95710-228-7 VL - 100 SP - 334 S1 - 334 PB - Rainer Hampp Verlag CY - Augsburg und München ET - 1. ER - TY - BOOK U1 - Buch A1 - Klasen, Andreas ED - Klasen, Andreas T1 - The Handbook of Global Trade Policy N2 - Provides a state-of-the-art overview of international trade policy research The Handbook of Global Trade Policy offers readers a comprehensive resource for the study of international trade policy, governance, and financing. This timely and authoritative work presents contributions from a team of prominent experts that assess the policy implications of recent academic research on the subject. Discussions of contemporary research in fields such as economics, international business, international relations, law, and global politics help readers develop an expansive, interdisciplinary knowledge of 21st century foreign trade. Accessible for students, yet relevant for practitioners and researchers, this book expertly guides readers through essential literature in the field while highlighting new connections between social science research and global policy-making. Authoritative chapters address new realities of the global trade environment, global governance and international institutions, multilateral trade agreements, regional trade in developing countries, value chains in the Pacific Rim, and more. Designed to provide a well-rounded survey of the subject, this book covers financing trade such as export credit arrangements in developing economies, export insurance markets, climate finance, and recent initiatives of the World Trade Organization (WTO). This state-of-the-art overview: • Integrates new data and up-to-date research in the field • Offers an interdisciplinary approach to examining global trade policy • Introduces fundamental concepts of global trade in an understandable style • Combines contemporary economic, legal, financial, and policy topics • Presents a wide range of perspectives on current issues surrounding trade practices and policies The Handbook of Global Trade Policy is a valuable resource for students, professionals, academics, researchers, and policy-makers in all areas of international trade, economics, business, and finance. KW - Trade KW - Policy KW - Export KW - Finance Y1 - 2019 SN - 978-1-1191-6740-2 (Online) SB - 978-1-1191-6740-2 (Online) U6 - https://dx.doi.org/10.1002/9781119167402 DO - https://dx.doi.org/10.1002/9781119167402 SP - XVI, 608 S1 - XVI, 608 PB - Wiley-Blackwell CY - Oxford ET - 1. ER - TY - BOOK U1 - Buch ED - Korn, Oliver T1 - Social Robots: Technological, Societal and Ethical Aspects of Human-Robot Interaction T3 - Human-Computer Interaction Series N2 - Social robots not only work with humans in collaborative workspaces – we meet them in shopping malls and even more personal settings like health and care. Does this imply they should become more human, able to interpret and adequately respond to human emotions? Do we want them to help elderly persons? Do we want them to support us when we are old ourselves? Do we want them to just clean and keep things orderly – or would we accept them helping us to go to the toilet, or even feed us if we suffer from Parkinson’s disease? The answers to these questions differ from person to person. They depend on cultural background, personal experiences – but probably most of all on the robot in question. This book covers the phenomenon of social robots from the historic roots to today’s best practices and future perspectives. To achieve this, we used a hands-on, interdisciplinary approach, incorporating findings from computer scientists, engineers, designers, psychologists, doctors, nurses, historians and many more. The book also covers a vast spectrum of applications, from collaborative industrial work over education to sales. Especially for developments with a high societal impact like robots in health and care settings, the authors discuss not only technology, design and usage but also ethical aspects. Thus this book creates both a compendium and a guideline, helping to navigate the design space for future developments in social robotics. KW - Roboter KW - Informatik KW - Social Robots KW - Robotics KW - Human Computer Interaction Y1 - 2019 UR - https://www.springer.com/gp/book/9783030171063 SN - 1571-5035 SS - 1571-5035 SN - 978-3-030-17106-3 (Print) SB - 978-3-030-17106-3 (Print) SN - 978-3-030-17107-0 (Online) SB - 978-3-030-17107-0 (Online) U6 - https://dx.doi.org/10.1007/978-3-030-17107-0 DO - https://dx.doi.org/10.1007/978-3-030-17107-0 SP - xiii, 288 S1 - xiii, 288 PB - Springer International Publishing CY - Cham ET - 1. ER - TY - BOOK U1 - Buch ED - Breyer-Mayländer, Thomas ED - Zerres, Christopher T1 - Social Media im kommunalen Sektor BT - Einsatzfelder, Herausforderungen, Entwicklungsperspektiven N2 - Dieses Buch gibt einen Überblick über den Einsatz unterschiedlicher Social-Media-Kanäle für die Kommunikation von Gemeinden, Städten und Ämtern und liefert Verwaltungsverantwortlichen, politischen Akteuren, öffentlichen Gremien oder Eventveranstaltern wertvolle Erkenntnisse. Durch das veränderte Informations- und Mediennutzungsverhalten gewinnen Social Media als Kanäle für die kommunale Kommunikation von Politik und Verwaltung zunehmend an Bedeutung. Dies stellt viele Akteure vor neue Herausforderungen, u.a. weil die dezentrale, eigenverantwortliche Kommunikation einigen Grundprinzipien und Traditionen der öffentlichen Verwaltung widerspricht. Experten aus Wissenschaft und Praxis beschreiben in diesem Werk Voraussetzungen, Anwendungsbereiche und Grenzen des Einsatzes von sozialen Medien im Verwaltungssektor und geben Einblicke anhand von konkreten Beispielen. Ein Buch für Verwaltungs- und Marketingpraktiker, politische Entscheider, Mitarbeitende in Agenturen und regional zuständigen Planungs- und Verwaltungseinrichtungen sowie Studierende in den Bereichen Marketing, Verwaltung und Stadtplanung. Der Inhalt • Grundlagen, Planung und Umsetzung von Social Media für Kommunen • Kommunales Personalmarketing und die Rolle von Social Media im Recruitment • Grundlagen des Social-Media-Advertisings • Rechtliche Rahmenbedingungen für die Social-Media-Nutzung durch öffentliche Anbieter • Social Media in der öffentlichen Verwaltung • Fallbeispiele aus dem Marketing von Kommunen KW - Social Media Y1 - 2021 UR - https://www.springer.com/de/book/9783658328191 SN - 978-3-658-32820-7 (eBook) SB - 978-3-658-32820-7 (eBook) SN - 978-3-658-32819-1 (Print) SB - 978-3-658-32819-1 (Print) U6 - https://dx.doi.org/10.1007/978-3-658-32820-7 DO - https://dx.doi.org/10.1007/978-3-658-32820-7 SP - X, 229 S1 - X, 229 PB - Springer Gabler CY - Wiesbaden ET - 1. ER -