Open Access

Friedrich Chasin, Abayomi Baiyere

• Technology agnosticism dominates explanations of technology adoption in digital innovation. Accordingly, technology itself plays a limited role in determining adoption success. Instead, aspects outside the inventors' control, including marketing, user perceptions, and organizational environment, decide the adoption outcome. We revisit the original innovation concept and draw attention to what weTechnology agnosticism dominates explanations of technology adoption in digital innovation. Accordingly, technology itself plays a limited role in determining adoption success. Instead, aspects outside the inventors' control, including marketing, user perceptions, and organizational environment, decide the adoption outcome. We revisit the original innovation concept and draw attention to what we call a digital invention. Looking at the transition of a digital invention to digital innovation, we argue for a technology-affinity perspective to complement existing adoption perspectives. The new perspective emphasizes the role of conscious invention design for innovation. We find three ways in which specific invention focus can increase the invention's chances for adoption. For instance, we show that contrary to the prevalent idea of technologies enabling new ways of doing things, it is the invention's focus on enabling innate behaviors that can facilitate adoption. Past innovation and contemporary innovation in the film industry illustrate our thinking.…