Investigating the segment specific preferences for hedonic and utilitarian online-shop characteristics: the case of German online wine shops

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Author:Frank Habann, Christopher Zerres, Lukas Zaworski
Year of Publication:2018
Language:English
DDC classes:300 Sozialwissenschaften
Parent Title (English):International Journal of Internet Marketing and Advertising (IJIMA)
Volume:12
Issue:3
ISSN:1741-8100
First Page:255
Last Page:269
Document Type:Article (reviewed)
Institutes:Hochschule Offenburg / Bibliografie
Acces Right:Zugriffsbeschränkt
Release Date:2018/08/21
Licence (German):License LogoEs gilt das UrhG
DOI:https://doi.org/10.1504/IJIMA.2018.10013344