Medienwirtschaft: Bedeutung einer Disziplin angesichts der weltweiten Finanzkrise
- Due to a severe crisis of the media and advertising industry we will soon see a restructuring of media investments and new cooperative structures in media business. This is the reason why the scientific view of media economics and media management will play a more and more important role for the analysis of this industry, where clear strategies are necessary to cope with the challenges of theDue to a severe crisis of the media and advertising industry we will soon see a restructuring of media investments and new cooperative structures in media business. This is the reason why the scientific view of media economics and media management will play a more and more important role for the analysis of this industry, where clear strategies are necessary to cope with the challenges of the structural and financial crisis.…
| Document Type: | Contribution to a Periodical |
|---|---|
| Zitierlink: | https://opus.hs-offenburg.de/29 | Bibliografische Angaben |
| Title (German): | Medienwirtschaft: Bedeutung einer Disziplin angesichts der weltweiten Finanzkrise |
| Author: | Thomas Breyer-MayländerStaff MemberORCiDGND |
| Date of Publication (online): | 2011/03/14 |
| Year of first Publication: | 2009 |
| Creating Corporation: | Institut für Angewandte Forschung (IAF) |
| Contributing Corporation / Conference: | Industrie |
| First Page: | 127 |
| Last Page: | 129 |
| Parent Title (German): | Beiträge aus Forschung und Technik |
| Issue: | 2009 |
| URN: | https://urn:nbn:de:bsz:ofb1-opus-298 |
| Language: | German | Inhaltliche Informationen |
| Institutes: | Fakultät Medien und Informationswesen (M+I) (bis 21.04.2021) |
| Collections of the Offenburg University: | Bibliografie |
| Journals: | Beiträge aus Forschung & Technik |
| DDC classes: | 000 Allgemeines, Informatik, Informationswissenschaft / 070 Nachrichtenmedien, Journalismus, Verlagswesen |
| Tag: | Finanzkrise; Medienwirtschaft financial crisis; media economy | Formale Angaben |
| Open Access: | Open Access |
| Licence (German): |  Veröffentlichungsvertrag für Publikationen mit Print on Demand |