Medienwirtschaft: Bedeutung einer Disziplin angesichts der weltweiten Finanzkrise
- Due to a severe crisis of the media and advertising industry we will soon see a restructuring of media investments and new cooperative structures in media business. This is the reason why the scientific view of media economics and media management will play a more and more important role for the analysis of this industry, where clear strategies are necessary to cope with the challenges of theDue to a severe crisis of the media and advertising industry we will soon see a restructuring of media investments and new cooperative structures in media business. This is the reason why the scientific view of media economics and media management will play a more and more important role for the analysis of this industry, where clear strategies are necessary to cope with the challenges of the structural and financial crisis.…
Document Type: | Contribution to a Periodical |
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Zitierlink: | https://opus.hs-offenburg.de/29 | Bibliografische Angaben |
Title (German): | Medienwirtschaft: Bedeutung einer Disziplin angesichts der weltweiten Finanzkrise |
Author: | Thomas Breyer-MayländerStaff MemberORCiDGND |
Date of Publication (online): | 2011/03/14 |
Contributing Corporation: | Industrie |
First Page: | 127 |
Last Page: | 129 |
Parent Title (German): | Beiträge aus Forschung und Technik |
Issue: | 2009 |
URN: | https://urn:nbn:de:bsz:ofb1-opus-298 |
Language: | German | Inhaltliche Informationen |
Institutes: | Fakultät Medien und Informationswesen (M+I) (bis 21.04.2021) |
Institutes: | Bibliografie |
Journals: | Beiträge aus Forschung & Technik |
DDC classes: | 000 Allgemeines, Informatik, Informationswissenschaft / 070 Nachrichtenmedien, Journalismus, Verlagswesen |
GND Keyword: | Finanzkrise; Medienwirtschaft |
Tag: | financial crisis; media economy | Formale Angaben |
Open Access: | Open Access |
Licence (German): | Veröffentlichungsvertrag für Publikationen mit Print on Demand |