Presenting Your Products in Virtual Reality: Do not Underestimate Cybersickness
- For e-commerce retailers it is crucial to present their products both informatively and attractively. Virtual reality (VR) systems represent a new marketing tool that supports customers in their decision-making process and offers an extraordinary product experience. Despite these advantages, the use of this technology for e-commerce retailers is also associated with risks, namely cybersickness.For e-commerce retailers it is crucial to present their products both informatively and attractively. Virtual reality (VR) systems represent a new marketing tool that supports customers in their decision-making process and offers an extraordinary product experience. Despite these advantages, the use of this technology for e-commerce retailers is also associated with risks, namely cybersickness. The aim of the study is to investigate the occurrence of cybersickness in the context of the customer’s perceived enjoyment and the perceived challenge of a VR product presentation. Based on a conceptual research framework, a laboratory study with 533 participants was conducted to determine the influence of these factors on the occurrence of cybersickness. The results demonstrate that the perceived challenge has a substantially stronger impact on the occurrence of cybersickness, which can only be partially reduced by perceived enjoyment. When realizing VR applications in general and VR product presentations in particular, e-commerce retailers should therefore first minimize possible challenges instead of focusing primarily on entertainment aspects of such applications.…
Document Type: | Conference Proceeding |
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Conference Type: | Konferenzartikel |
Zitierlink: | https://opus.hs-offenburg.de/3600 | Bibliografische Angaben |
Title (English): | Presenting Your Products in Virtual Reality: Do not Underestimate Cybersickness |
Conference: | 6th International Conference (HCIBGO 2019). Held as Part of the 21st HCI International Conference (HCII 2019), Orlando, FL, USA, July 26-31, 2019 |
Author: | Kai Israel![]() |
Date of Publication (online): | 2019/06/14 |
Place of publication: | Cham |
Publisher: | Springer Nature |
First Page: | 206 |
Last Page: | 224 |
Parent Title (English): | HCI in Business, Government and Organizations. eCommerce and Consumer Behavior |
Volume: | LNCS 11588 |
ISBN: | 978-3-030-22334-2 (Softcover) |
ISBN: | 978-3-030-22335-9 (eBook) |
ISSN: | 0302-9743 |
ISSN: | 1611-3349 (E-ISSN) |
DOI: | https://doi.org/10.1007/978-3-030-22335-9_14 |
URL: | https://www.researchgate.net/publication/334371721 |
Language: | English | Inhaltliche Informationen |
Institutes: | Forschung / ACI - Affective and Cognitive Institute |
Fakultät Medien und Informationswesen (M+I) (bis 21.04.2021) | |
Collections of the Offenburg University: | Bibliografie | Formale Angaben |
Open Access: | Open Access |
Licence (German): | ![]() |