Volltext-Downloads (blau) und Frontdoor-Views (grau)

Enhanced Product Presentation with Augmented Reality: The Role of Affective Reactions and Authenticity

  • When shopping online, it is usually not possible to view products in the same way as you are used to when shopping offline. With augmented reality (AR), it is not only possible to view the product in detail, but also to view it at home in the real environment. Such an AR application sets stimuli that can affect the users and their purchase decision and Word-of-mouth intention. In this work, weWhen shopping online, it is usually not possible to view products in the same way as you are used to when shopping offline. With augmented reality (AR), it is not only possible to view the product in detail, but also to view it at home in the real environment. Such an AR application sets stimuli that can affect the users and their purchase decision and Word-of-mouth intention. In this work, we assume that when viewing a product in AR, not only affective internal states but also cognitive perception processes have an impact on purchase decision and Word-of-mouth intention. While positive affective reactions have already been studied in the context of AR, this paper will also describe inner cognitive perception processes, using the construct of AR authenticity. To test these assumptions, a study was conducted with 155 participants. The results show that both the purchase intention and the Word-of-mouth intention are influenced by the constructs of positive affective reactions and AR authenticity.‚Ķshow moreshow less

Export metadata

Additional Services

Share in Twitter Search Google Scholar

Statistics

frontdoor_oas
Metadaten
Author:Joschka Firnkes, Christopher ZerresGND, Kai IsraelGND
Editor:Fiona Fui-Hoon Nah, Keng Siau
Publisher:Springer Nature
Place of publication:Cham
Year of Publication:2021
Page Number:15
ISBN:ISBN 978-3-030-77749-4 (Print)
ISBN:978-3-030-77750-0 (Online)
Language:English
Parent Title (English):HCI in Business, Government and Organizations
Volume:LNCS 12783
First Page:55
Last Page:70
Document Type:Conference Proceeding
Institutes:Bibliografie
Open Access:Zugriffsbeschränkt
Release Date:2021/08/16
Licence (German):License LogoEs gilt das UrhG
Note:
8th International Conference, HCIBGO 2021, Held as Part of the 23rd HCI International Conference, HCII 2021, Virtual Event, July 24-29, 2021, Proceedings
URL:https://link.springer.com/chapter/10.1007/978-3-030-77750-0_4
DOI:https://doi.org/10.1007/978-3-030-77750-0_4