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Development of “business-level and functional-level” strategies for a food ingredients micro enterprise.

  • The objective of this project is to enhance the operations of a micro-enterprise that deals with food ingredients. The emphasis is on streamlining procedures and executing effective tactics. By utilizing tools like SWOT analysis, evaluations, and strategy development, the company's strengths, weaknesses, opportunities, and threats were assessed. The company developed business-level andThe objective of this project is to enhance the operations of a micro-enterprise that deals with food ingredients. The emphasis is on streamlining procedures and executing effective tactics. By utilizing tools like SWOT analysis, evaluations, and strategy development, the company's strengths, weaknesses, opportunities, and threats were assessed. The company developed business-level and functional-level strategies to expedite growth and attain objectives based on the findings. Moreover, precise suggestions were given to minimize the quantity of SKUs and optimize operations. The work highlighted the significance of developing a process map for streamlining operations, boosting efficiency, and elevating customer contentment. Through the implementation of said recommendations and strategies, the company can strategically position itself for success within the highly competitive food ingredients industry.show moreshow less

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Metadaten
Document Type:Master's Thesis
Zitierlink: https://opus.hs-offenburg.de/7390
Bibliografische Angaben
Title (English):Development of “business-level and functional-level” strategies for a food ingredients micro enterprise.
Subtitle (English):The case of W's Foods
Author:Gabriela María Artola Rocha
Advisor:Rainer Fischer, Michael Otte
Year of Publication:2023
Publishing Institution:Hochschule Offenburg
Granting Institution:Hochschule Offenburg
Page Number:100
Language:English
Inhaltliche Informationen
Institutes:Fakultät Wirtschaft (W)
Institutes:Abschlussarbeiten / Master-Studiengänge / IBC
DDC classes:000 Allgemeines, Informatik, Informationswissenschaft
GND Keyword:Rationalisierung
Tag:SME
Micro Enterprise
Formale Angaben
Open Access: Closed 
Licence (German):License LogoCreative Commons - CC0 1.0 - Universell - Public Domain Dedication