Development of “business-level and functional-level” strategies for a food ingredients micro enterprise.
- The objective of this project is to enhance the operations of a micro-enterprise that deals with food ingredients. The emphasis is on streamlining procedures and executing effective tactics. By utilizing tools like SWOT analysis, evaluations, and strategy development, the company's strengths, weaknesses, opportunities, and threats were assessed. The company developed business-level andThe objective of this project is to enhance the operations of a micro-enterprise that deals with food ingredients. The emphasis is on streamlining procedures and executing effective tactics. By utilizing tools like SWOT analysis, evaluations, and strategy development, the company's strengths, weaknesses, opportunities, and threats were assessed. The company developed business-level and functional-level strategies to expedite growth and attain objectives based on the findings. Moreover, precise suggestions were given to minimize the quantity of SKUs and optimize operations. The work highlighted the significance of developing a process map for streamlining operations, boosting efficiency, and elevating customer contentment. Through the implementation of said recommendations and strategies, the company can strategically position itself for success within the highly competitive food ingredients industry.…
Document Type: | Master's Thesis |
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Zitierlink: | https://opus.hs-offenburg.de/7390 | Bibliografische Angaben |
Title (English): | Development of “business-level and functional-level” strategies for a food ingredients micro enterprise. |
Subtitle (English): | The case of W's Foods |
Author: | Gabriela María Artola RochaGND |
Advisor: | Rainer Fischer, Michael Otte |
Year of Publication: | 2023 |
Publishing Institution: | Hochschule Offenburg |
Granting Institution: | Hochschule Offenburg |
Place of publication: | Offenburg |
Publisher: | Hochschule Offenburg |
Page Number: | 100 |
Language: | English | Inhaltliche Informationen |
Institutes: | Fakultät Wirtschaft (W) |
Collections of the Offenburg University: | Abschlussarbeiten / Master-Studiengänge / IBC |
DDC classes: | 000 Allgemeines, Informatik, Informationswissenschaft |
GND Keyword: | Rationalisierung |
Tag: | SME Micro Enterprise | Formale Angaben |
Open Access: | Closed |
Licence (German): | ![]() |
SWB-ID: | 1913628760 |