Booking Shore Excursions for Cruises. The Role of Virtual 360-Degree Presentations
- Complex tourism products with intangible service components are difficult to explain to potential customers. This research elaborates the use of virtual reality (VR) in the field of shore excursions. A theoretical research model based on the technology acceptance model was developed, and hypotheses were proposed. Cruise passengers were invited to test 360° excursion images on a landing page. DataComplex tourism products with intangible service components are difficult to explain to potential customers. This research elaborates the use of virtual reality (VR) in the field of shore excursions. A theoretical research model based on the technology acceptance model was developed, and hypotheses were proposed. Cruise passengers were invited to test 360° excursion images on a landing page. Data was collected using an online questionnaire. Finally, data was analyzed using the PLS-SEM method. The results provide theoretical implications on technology acceptance model (TAM) research in the field of cruise tourism. Furthermore, the results and implications indicate the potential of virtual 360° shore excursion presentations for the cruise industry.…
| Document Type: | Conference Proceeding |
|---|---|
| Conferencetyp: | Konferenzband |
| Title (English): | Booking Shore Excursions for Cruises. The Role of Virtual 360-Degree Presentations |
| Conference: | International Conference on HCI in Business, Government and Organizations (10. : July 23-28, 2023 : Copenhagen, Denmark) ; held as Part of the 25th HCI International Conference |
| Author: | Jenny Wagner, Christopher ZerresStaff MemberORCiDGND, Kai IsraelStaff MemberGND |
| Edition: | 1. |
| Year of Publication: | 2023 |
| Date of first Publication: | 2023/07/17 |
| Place of publication: | Cham |
| Publisher: | Springer |
| First Page: | 461 |
| Last Page: | 475 |
| Parent Title (English): | HCI in Business, Government and Organizations |
| Editor: | Fiona Nah, Keng Siau |
| Volume: | LNCS 14038 |
| ISBN: | 978-3-031-35968-2 (Softcover) |
| ISBN: | 978-3-031-35969-9 (eBook) |
| DOI: | https://doi.org/10.1007/978-3-031-35969-9_31 |
| URL: | https://link.springer.com/chapter/10.1007/978-3-031-35969-9_31 |
| Language: | English |
| Institutes: | Fakultät Elektrotechnik, Medizintechnik und Informatik (EMI) (ab 04/2019) |
| Fakultät Medien (M) (ab 22.04.2021) | |
| Institutes: | Bibliografie |
| DDC classes: | 300 Sozialwissenschaften |
| Tag: | Virtual Reality |
| Relevance: | Konferenzbeitrag: h5-Index < 30 |
| Licence (German): |  Urheberrechtlich geschützt |