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Eye-tracking study of an online shop environment

  • Prof. Gitte Lindgaard, from the University of Carleton, Canada, says that viewing only some milliseconds of the first page of a website defines our general opinion about it [1]. For an online-shop, it would therefore be essential to have a first page that is not only pleasing to the eye, but also understandable enough to not loose the attention of the user. More and more companies are nowadaysProf. Gitte Lindgaard, from the University of Carleton, Canada, says that viewing only some milliseconds of the first page of a website defines our general opinion about it [1]. For an online-shop, it would therefore be essential to have a first page that is not only pleasing to the eye, but also understandable enough to not loose the attention of the user. More and more companies are nowadays using the Internet not only as a showcase anymore, but as a full-strength selling tool, needing thus to convince their users and clients at first glance. This paper shows the analysis of two online-shops in the magazines’ field thanks to eye-tracking. With the analysis of the testers’ glances and their comments during and after the test, the usability of these two websites has been evaluated.show moreshow less

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Metadaten
Author:Ute RohbockGND, Laure Eberhardt, Martha Jagoda
Date of Publication (online):2011/03/23
Language:English
GND Keyword:Augenfolgebewegung
Tag:eye-tracking-movement
DDC classes:000 Allgemeines, Informatik, Informationswissenschaft / 000 Allgemeines, Wissenschaft
Volume:2010
First Page:106
Last Page:109
Document Type:Contribution to a Periodical
Acces Right:Frei zugänglich
Journals:Beiträge aus Forschung & Technik
Release Date:2011/03/23
Licence (German):License LogoVeröffentlichungsvertrag für Publikationen mit Print on Demand
URN:urn:nbn:de:bsz:ofb1-opus-681