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Defining Recrutainment: A Model and a Survey on the Gamification of Recruiting and Human Resources

  • Recrutainment, is a hybrid word combining recruiting and entertainment. It describes the combination of activities in human resources and gamification. Concepts and methods from game design are now used to assess and select future employees. Beyond this area, recrutainment is also applied for internal processes like professional development or even marketing campaigns. This paper’s contributionRecrutainment, is a hybrid word combining recruiting and entertainment. It describes the combination of activities in human resources and gamification. Concepts and methods from game design are now used to assess and select future employees. Beyond this area, recrutainment is also applied for internal processes like professional development or even marketing campaigns. This paper’s contribution has four components: (1) we provide a conceptual background, leading to a more precise definition of recrutainment; (2) we develop a new model for analyzing solutions in recrutainment; (3) we present a corpus of 42 applications and use the new model to assess their strengths and potentials; (4) we provide a bird’s eye view on the state of the art in recrutainment and show the current weighting of gamification and recruiting aspects.show moreshow less

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Metadaten
Author:Oliver KornORCiDGND, Florian Brenner, Julian Börsig, Fabio Lalli, Maik Mattmüller, Andrea MüllerGND
Publisher:Springer
Place of publication:Cham
Year of Publication:2017
Date of first Publication:2017/06/20
ISBN:978-3-319-60485-5
Language:English
GND Keyword:Recrutainment
Tag:Gamification; Human Resources; Recruiting; Recrutainment
DDC classes:000 Allgemeines, Informatik, Informationswissenschaft
Parent Title (English):AHFE 2017: Advances in The Human Side of Service Engineering
Volume:601
ISSN:2194-5357
First Page:37
Last Page:49
Document Type:Part of a Book
Institutes:Bibliografie
Acces Right:Zugriffsbeschränkt
Release Date:2018/01/17
Licence (German):License LogoEs gilt das UrhG
Note:
Best Paper Award AHFE HSSE 2017
DOI:https://doi.org/10.1007/978-3-319-60486-2_4