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Medienwirtschaft: Bedeutung einer Disziplin angesichts der weltweiten Finanzkrise

  • Due to a severe crisis of the media and advertising industry we will soon see a restructuring of media investments and new cooperative structures in media business. This is the reason why the scientific view of media economics and media management will play a more and more important role for the analysis of this industry, where clear strategies are necessary to cope with the challenges of theDue to a severe crisis of the media and advertising industry we will soon see a restructuring of media investments and new cooperative structures in media business. This is the reason why the scientific view of media economics and media management will play a more and more important role for the analysis of this industry, where clear strategies are necessary to cope with the challenges of the structural and financial crisis.show moreshow less

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Metadaten
Document Type:Contribution to a Periodical
Zitierlink: https://opus.hs-offenburg.de/29
Bibliografische Angaben
Title (German):Medienwirtschaft: Bedeutung einer Disziplin angesichts der weltweiten Finanzkrise
Author:Thomas Breyer-MayländerStaff MemberORCiDGND
Date of Publication (online):2011/03/14
Contributing Corporation:Industrie
First Page:127
Last Page:129
Volume:2009
URN:https://urn:nbn:de:bsz:ofb1-opus-298
Language:German
Inhaltliche Informationen
Institutes:Fakultät Medien und Informationswesen (M+I) (bis 21.04.2021)
Institutes:Bibliografie
Journals:Beiträge aus Forschung & Technik
DDC classes:000 Allgemeines, Informatik, Informationswissenschaft / 070 Nachrichtenmedien, Journalismus, Verlagswesen
GND Keyword:Finanzkrise; Medienwirtschaft
Tag:financial crisis; media economy
Formale Angaben
Open Access: Open Access 
Licence (German):License LogoVeröffentlichungsvertrag für Publikationen mit Print on Demand