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Emotional Communication and Interaction with Target Groups Exemplified by Public Educational Institutions

  • Public educational institutions are increasingly confronted with a decline in the number of applicants, which is why competition between colleges and universities is also intensifying. For this reason, it is important to position oneself as an institution in order to be perceived by the various target groups and to differentiate oneself from the competition. In this context, the brand and thus itsPublic educational institutions are increasingly confronted with a decline in the number of applicants, which is why competition between colleges and universities is also intensifying. For this reason, it is important to position oneself as an institution in order to be perceived by the various target groups and to differentiate oneself from the competition. In this context, the brand and thus its perception and impact play a decisive role, especially in view of the desired communication of the institution's own values and its self-image, the brand identity. To this end, emotions serve as an approach to creating positive stimulation and brand loyalty.show moreshow less

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Metadaten
Document Type:Conference Proceeding
Conference Type:Konferenzartikel
Zitierlink: https://opus.hs-offenburg.de/8380
Bibliografische Angaben
Title (English):Emotional Communication and Interaction with Target Groups Exemplified by Public Educational Institutions
Conference:International Conference on HCI in Business, Government and Organizations (10. : July 23-28, 2023 : Copenhagen, Denmark) ; held as Part of the 25th HCI International Conference
Author:Christina MiclauStaff MemberGND, Josef NerbStaff Member, Bernhard DenneStaff MemberGND
Edition:1.
Year of Publication:2023
Place of publication:Cham
Publisher:Springer
First Page:364
Last Page:376
Parent Title (English):HCI in Business, Government and Organizations
Editor:Fiona Nah, Keng Siau
ISBN:978-3-031-36048-0 (Softcover)
ISBN:978-3-031-36049-7 (eBook)
DOI:https://doi.org/10.1007/978-3-031-36049-7_27
Language:English
Inhaltliche Informationen
Institutes:Fakultät Wirtschaft (W)
Fakultät Medien (M) (ab 22.04.2021)
Institutes:Bibliografie
Tag:Emotional Communication; Emotional Interaction; Empirical research; Target Group Oriented Communication
Formale Angaben
Relevance:Konferenzbeitrag: h5-Index > 30
Open Access: Closed 
Licence (German):License LogoUrheberrechtlich geschützt