Open Access

Nisrin Salahi

• In each company Top Managers have the responsibility to take major decisions that supports the success of their company, Adopting TQM is one of these decisions, the decision to carry out companies’ operations and procedures within TQM frameworks. (ASQ , n.d.). Applying TQM, involves implementing practices that needs putting extra efforts, otherwise there will be no use of the practices and theIn each company Top Managers have the responsibility to take major decisions that supports the success of their company, Adopting TQM is one of these decisions, the decision to carry out companies’ operations and procedures within TQM frameworks. (ASQ , n.d.). Applying TQM, involves implementing practices that needs putting extra efforts, otherwise there will be no use of the practices and the execution. (Nicca Jirah F Campos1, 2022). Specifically in service sector, where the key to success and increased profit, comes directly through a satisfied customer. Therefor there is a need for both management and staff to have big tolerance and willingness to achieve the needed satisfaction, in order to attain the results that every company wants. (Charantimath, 2013) In Germany in terms of customer care practices there is a famous stereotype ‘Customer is not the king’ A reputation That after DW investigated it, DW expressed it as a phenomenon where both expats and Germans tend to believe that service companies in Germany should do a better job of treating their consumers. (DW, 2016) New concepts of business have emerged in the late century, for example strategy, leadership, marketing, entrepreneurship and others, these concepts spread internationally among most of the companies around the world. Many studies have been done reviewing these new business structures, some of them addressed the cultural differences within countries upon the applying them. But not many studies concentrated on taking into consideration how cultural differences affects the Implementation of TQM. (Lagrosen, 2002). It was concluded in general that although the comprehensive fundamentals of quality management are applicable and similar worldwide in all nations, but when coming to real practice accurate tunning must be made, it must be taken into account aligning different standards, due to different work cultures and traditions in Europe. (Krueger, 1999)…