Medienmarketing
Author: | Thomas Breyer-MayländerORCiDGND |
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Editor: | Armin Klein |
Publisher: | Vahlen |
Place of publication: | München |
Year of Publication: | 2011 |
Edition: | 1. |
ISBN: | 978-3-8006-3886-4 (Print) |
ISBN: | 978-3-8006-3887-1 (Online) |
Language: | German |
Parent Title (German): | Kompedium Kulturmarketing : Handbuch für Studium und Praxis |
First Page: | 331 |
Last Page: | 357 |
Document Type: | Part of a Book |
Institutes: | Bibliografie |
Open Access: | Zugriffsbeschränkt |
Release Date: | 2014/10/20 |
Licence (German): | ![]() |
DOI: | https://doi.org/10.15358/9783800638871_331 |