Relaunch digitaler Produkte : Charakteristika und Maßnahmen
| Author: | Thomas Breyer-MayländerORCiDGND, Marc Löffel |
|---|---|
| Editor: | Werner Pepels |
| Publisher: | Symposium Publishing GmbH |
| Place of publication: | Düsseldorf |
| Year of Publication: | 2013 |
| ISBN: | 978-3-86329-602-5 |
| Language: | German |
| GND Keyword: | Markenpolitik; Produktpositionierung; Relaunch |
| Parent Title (German): | Praxishandbuch Relaunch |
| First Page: | 303 |
| Last Page: | 325 |
| Document Type: | Part of a Book |
| Institutes: | Bibliografie |
| Release Date: | 2016/06/08 |
| Licence (German): |  Es gilt das UrhG |