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Relaunch digitaler Produkte : Charakteristika und Maßnahmen

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Metadaten
Author:Thomas Breyer-MayländerORCiDGND, Marc Löffel
Editor:Werner Pepels
Publisher:Symposium Publishing GmbH
Place of publication:Düsseldorf
Year of Publication:2013
ISBN:978-3-86329-602-5
Language:German
GND Keyword:Markenpolitik; Produktpositionierung; Relaunch
Parent Title (German):Praxishandbuch Relaunch
First Page:303
Last Page:325
Document Type:Part of a Book
Institutes:Bibliografie
Release Date:2016/06/08
Licence (German):License LogoEs gilt das UrhG