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Protect Our Health with Cleaner Cars – How to Gain Customer Acceptance for Air Pollution Decreasing Retrofit Purchase

  • Automotive service suppliers are keen to invent products that help to reduce particulate matter pollution substantial, but governance worldwide are not yet ready to introduce this retrofitting of helpful devices statutory. To develop a strategy how to introduce these devices to the market based on user needs is the objective of our research. The contribution of this paper is three-fold: we willAutomotive service suppliers are keen to invent products that help to reduce particulate matter pollution substantial, but governance worldwide are not yet ready to introduce this retrofitting of helpful devices statutory. To develop a strategy how to introduce these devices to the market based on user needs is the objective of our research. The contribution of this paper is three-fold: we will provide an overview of the current options of particulate matter pollution solutions (I). This corpus is used to come to a more precise description of the specific needs and wishes of target groups (II). Finally, a representative empirical study via social media channels with German car owners will help to develop a strategy to introduce retrofit devices into the German market (III).show moreshow less

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Metadaten
Author:Joachim ReiterGND, Uwe Hartmann, Larissa GreschuchnaGND, Jaline Westrich, Aliyah Mörtl, Laura Cherkaoui, Maike Breier, Malgorzata Olbrich, Carolin Hoffmann, Andreas Franz, Johannes Wenserit, Andrea MüllerGND
Publisher:Springer Nature
Place of publication:Cham
Year of Publication:2020
Page Number:15
ISBN:978-3-030-50340-6 (Print)
ISBN:978-3-030-50341-3 (Online)
Language:English
Parent Title (English):HCI in Business, Government and Organizations
ISSN:0302-9743 (Print)
ISSN:1611-3349 (Online)
First Page:158
Last Page:173
Document Type:Conference Proceeding
Institutes:Bibliografie
Open Access:Zugriffsbeschränkt
Release Date:2021/01/11
Licence (German):License LogoEs gilt das UrhG
Note:
Proceedings of the 7th International Conference, HCIBGO 2020, Held as Part of the 22nd HCI International Conference, HCII 2020, Copenhagen, Denmark, July 19–24, 2020.
DOI:https://doi.org/10.1007/978-3-030-50341-3_13