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Investigating the segment specific preferences for hedonic and utilitarian online-shop characteristics: the case of German online wine shops

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Metadaten
Document Type:Article (reviewed)
Zitierlink: https://opus.hs-offenburg.de/2863
Bibliografische Angaben
Title (English):Investigating the segment specific preferences for hedonic and utilitarian online-shop characteristics: the case of German online wine shops
Author:Frank HabannStaff MemberGND, Christopher ZerresStaff MemberORCiDGND, Lukas Zaworski
Year of Publication:2018
First Page:255
Last Page:269
Parent Title (English):International Journal of Internet Marketing and Advertising (IJIMA)
Volume:12
Issue:3
ISSN:1741-8100
DOI:https://doi.org/10.1504/IJIMA.2018.10013344
Language:English
Inhaltliche Informationen
Institutes:Fakultät Medien und Informationswesen (M+I) (bis 21.04.2021)
Institutes:Bibliografie
DDC classes:300 Sozialwissenschaften
Formale Angaben
Open Access: Closed Access 
Licence (German):License LogoUrheberrechtlich geschützt