Investigating the segment specific preferences for hedonic and utilitarian online-shop characteristics: the case of German online wine shops
| Author: | Frank HabannGND, Christopher ZerresGND, Lukas Zaworski |
|---|---|
| Year of Publication: | 2018 |
| Language: | English |
| DDC classes: | 300 Sozialwissenschaften |
| Parent Title (English): | International Journal of Internet Marketing and Advertising (IJIMA) |
| Volume: | 12 |
| Issue: | 3 |
| ISSN: | 1741-8100 |
| First Page: | 255 |
| Last Page: | 269 |
| Document Type: | Article (reviewed) |
| Institutes: | Bibliografie |
| Acces Right: | Zugriffsbeschränkt |
| Release Date: | 2018/08/21 |
| Licence (German): |  Es gilt das UrhG |
| DOI: | https://doi.org/10.1504/IJIMA.2018.10013344 |