Investigating the segment specific preferences for hedonic and utilitarian online-shop characteristics: the case of German online wine shops
Document Type: | Article (reviewed) |
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Zitierlink: | https://opus.hs-offenburg.de/2863 | Bibliografische Angaben |
Title (English): | Investigating the segment specific preferences for hedonic and utilitarian online-shop characteristics: the case of German online wine shops |
Author: | Frank HabannStaff MemberGND, Christopher ZerresStaff MemberORCiDGND, Lukas Zaworski |
Year of Publication: | 2018 |
First Page: | 255 |
Last Page: | 269 |
Parent Title (English): | International Journal of Internet Marketing and Advertising (IJIMA) |
Volume: | 12 |
Issue: | 3 |
ISSN: | 1741-8100 |
DOI: | https://doi.org/10.1504/IJIMA.2018.10013344 |
Language: | English | Inhaltliche Informationen |
Institutes: | Fakultät Medien und Informationswesen (M+I) (bis 21.04.2021) |
Institutes: | Bibliografie |
DDC classes: | 300 Sozialwissenschaften | Formale Angaben |
Open Access: | Closed Access |
Licence (German): | Urheberrechtlich geschützt |