Rechtsrahmen eines Website-Marketing
- This article provides an overview of the legal framework for website marketing. The presentation of the numerous legal provisions, which are spread over several areas of law, is oriented towards business challenges and measures. After placing the website in the context of marketing, the article focuses on the legal framework relating to the establishment, design and operation of a website. If, inThis article provides an overview of the legal framework for website marketing. The presentation of the numerous legal provisions, which are spread over several areas of law, is oriented towards business challenges and measures. After placing the website in the context of marketing, the article focuses on the legal framework relating to the establishment, design and operation of a website. If, in addition to its communication function, a website also has a sales function, i. e. in e-commerce (online trade), additional specific legal conditions must be taken into account.…
| Document Type: | Article (unreviewed) |
|---|---|
| Zitierlink: | https://opus.hs-offenburg.de/7969 | Bibliografische Angaben |
| Title (German): | Rechtsrahmen eines Website-Marketing |
| Author: | Thomas Zerres, Christopher ZerresStaff MemberORCiDGND |
| Year of Publication: | 2023 |
| Publisher: | Duncker & Humblot |
| First Page: | 97 |
| Last Page: | 120 |
| Parent Title (German): | Der Betriebswirt |
| Volume: | 64 |
| Issue: | 2 |
| ISSN: | 2628-7846 (Online) |
| ISSN: | 0172-6196 (Print) |
| DOI: | https://doi.org/10.3790/dbw.64.2.97 |
| URL: | https://elibrary.duncker-humblot.com/article/73067/rechtsrahmen-eines-website-marketing |
| Language: | German | Inhaltliche Informationen |
| Institutes: | Fakultät Medien (M) (ab 22.04.2021) |
| Institutes: | Bibliografie |
| DDC classes: | 300 Sozialwissenschaften |
| Tag: | Website-Marketing | Formale Angaben |
| Relevance: | Wiss. Zeitschriftenartikel unreviewed |
| Open Access: | Closed |
| Licence (German): |  Urheberrechtlich geschützt |