Volltext-Downloads (blau) und Frontdoor-Views (grau)
  • search hit 6 of 123
Back to Result List

Success Factors of Automobile After-Sales Services in China

  • Automobile premium brands operate globally, which is undoubtedly required, because, for the most part, domestic markets are either decreasing or stagnating. China has become today the most important and biggest car market. Recently selling has become challenging because urban areas are well penetrated, and in poorly penetrated rural areas, incomes are low. This is particularly alarming for GermanAutomobile premium brands operate globally, which is undoubtedly required, because, for the most part, domestic markets are either decreasing or stagnating. China has become today the most important and biggest car market. Recently selling has become challenging because urban areas are well penetrated, and in poorly penetrated rural areas, incomes are low. This is particularly alarming for German brands, because of their premium orientation. Simultaneously, the after-sales market in China has been growing continuously. As a result, this market has a huge potential, which is likewise attractive because it has been scientifically proven across industries that after-sales services are high-margin profit drivers. Despite its great significance, the Chinese automobile after-sales market remains insufficiently researched, especially in terms of critical success factors and cultural influences, which therefore was the starting point for a study. The results will presented and interpreted now in this new working-paper.show moreshow less

Download full text files

Export metadata

Additional Services

Search Google Scholar

Statistics

frontdoor_oas
Metadaten
Document Type:Working Paper
Zitierlink: https://opus.hs-offenburg.de/5026
Bibliografische Angaben
Title (English):Success Factors of Automobile After-Sales Services in China
Author:Alexander Fraß, Christopher ZerresStaff MemberORCiDGND
Year of Publication:2016
Contributing Corporation:Hochschule Offenburg
Page Number:22
Parent Title (English):Arbeitspapiere für Marketing und Management
Series (Serial Number):Arbeitspapiere für Marketing und Management (10)
Editor:Christopher Zerres
Issue:10
ISSN:2510-4799
URN:https://urn:nbn:de:bsz:ofb1-opus4-50268
Language:English
Inhaltliche Informationen
Institutes:Fakultät Medien und Informationswesen (M+I) (bis 21.04.2021)
Institutes:Bibliografie
DDC classes:300 Sozialwissenschaften / 330 Wirtschaft
Tag:Automobile After-Sales Service
Formale Angaben
Open Access: Open Access 
Licence (German):License LogoUrheberrechtlich geschützt