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Booking Shore Excursions for Cruises. The Role of Virtual 360-Degree Presentations

  • Complex tourism products with intangible service components are difficult to explain to potential customers. This research elaborates the use of virtual reality (VR) in the field of shore excursions. A theoretical research model based on the technology acceptance model was developed, and hypotheses were proposed. Cruise passengers were invited to test 360° excursion images on a landing page. DataComplex tourism products with intangible service components are difficult to explain to potential customers. This research elaborates the use of virtual reality (VR) in the field of shore excursions. A theoretical research model based on the technology acceptance model was developed, and hypotheses were proposed. Cruise passengers were invited to test 360° excursion images on a landing page. Data was collected using an online questionnaire. Finally, data was analyzed using the PLS-SEM method. The results provide theoretical implications on technology acceptance model (TAM) research in the field of cruise tourism. Furthermore, the results and implications indicate the potential of virtual 360° shore excursion presentations for the cruise industry.show moreshow less

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Metadaten
Document Type:Conference Proceeding
Conference Type:Konferenzartikel
Zitierlink: https://opus.hs-offenburg.de/7721
Bibliografische Angaben
Title (English):Booking Shore Excursions for Cruises. The Role of Virtual 360-Degree Presentations
Conference:International Conference on HCI in Business, Government and Organizations (10. : July 23-28, 2023 : Copenhagen, Denmark) ; held as Part of the 25th HCI International Conference
Author:Jenny Wagner, Christopher ZerresStaff MemberORCiDGND, Kai IsraelStaff MemberGND
Edition:1.
Year of Publication:2023
Date of first Publication:2023/07/17
Place of publication:Cham
Publisher:Springer
First Page:461
Last Page:475
Parent Title (English):HCI in Business, Government and Organizations
Editor:Fiona Nah, Keng Siau
Volume:LNCS 14038
ISBN:978-3-031-35968-2 (Softcover)
ISBN:978-3-031-35969-9 (eBook)
DOI:https://doi.org/10.1007/978-3-031-35969-9_31
URL:https://link.springer.com/chapter/10.1007/978-3-031-35969-9_31
Language:English
Inhaltliche Informationen
Institutes:Fakultät Elektrotechnik, Medizintechnik und Informatik (EMI) (ab 04/2019)
Fakultät Medien (M) (ab 22.04.2021)
Institutes:Bibliografie
DDC classes:300 Sozialwissenschaften
Tag:Virtual Reality
Formale Angaben
Relevance:Konferenzbeitrag: h5-Index > 30
Open Access: Closed 
Licence (German):License LogoUrheberrechtlich geschützt