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Mediaplanung
| Document Type: | Part of a Book |
|---|---|
| Zitierlink: | https://opus.hs-offenburg.de/3098 | Bibliografische Angaben |
| Title (German): | Mediaplanung |
| Author: | Thomas Breyer-MayländerStaff MemberORCiDGND |
| Edition: | 2. |
| Year of Publication: | 2018 |
| Place of publication: | London |
| Publisher: | Bookboon |
| First Page: | 186 |
| Last Page: | 203 |
| Parent Title (German): | Handbuch Marketing-Methodik |
| Editor: | Christopher Zerres |
| Volume: | 1 |
| ISBN: | 978-87-403-2273-6 |
| URL: | https://bookboon.com/de/handbuch-marketing-methodik-band-1-ebook |
| Language: | German | Inhaltliche Informationen |
| Institutes: | Fakultät Medien und Informationswesen (M+I) (bis 21.04.2021) |
| Institutes: | Bibliografie |
| DDC classes: | 300 Sozialwissenschaften |
| GND Keyword: | Mediaplanung | Formale Angaben |
| Open Access: | Closed Access |
| Licence (German): |  Urheberrechtlich geschützt |
| Comment: | Zugänglich nach Registrierung |