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Social Media Marketing und Data Analytics
| Editor: | Christopher Zerres, Dirk Drechsler |
|---|---|
| Subtitle (German): | Aktuelle Entwicklungen und Herausforderungen |
| Publisher: | Rainer Hampp Verlag |
| Place of publication: | Augsburg und München |
| Year of Publication: | 2018 |
| Date of first Publication: | 2018/11/02 |
| Edition: | 1. |
| Pagenumber: | 334 |
| ISBN: | 978-3-95710-228-7 |
| Language: | German |
| GND Keyword: | Big Data; Data Analytics; Fraud Analytics; Smart City; Social Media Marketing |
| Tag: | Digitalisierung; Industrie 4.0; Surveillance |
| DDC classes: | 300 Sozialwissenschaften |
| Parent Title (German): | Hamburger Schriften zur Marketingforschung |
| Volume: | 100 |
| Document Type: | Book |
| Institutes: | Bibliografie |
| Acces Right: | Zugriffsbeschränkt |
| Release Date: | 2018/12/07 |
| Licence (German): |  Es gilt das UrhG |