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Defining Recrutainment: A Model and a Survey on the Gamification of Recruiting and Human Resources

  • Recrutainment, is a hybrid word combining recruiting and entertainment. It describes the combination of activities in human resources and gamification. Concepts and methods from game design are now used to assess and select future employees. Beyond this area, recrutainment is also applied for internal processes like professional development or even marketing campaigns. This paper’s contributionRecrutainment, is a hybrid word combining recruiting and entertainment. It describes the combination of activities in human resources and gamification. Concepts and methods from game design are now used to assess and select future employees. Beyond this area, recrutainment is also applied for internal processes like professional development or even marketing campaigns. This paper’s contribution has four components: (1) we provide a conceptual background, leading to a more precise definition of recrutainment; (2) we develop a new model for analyzing solutions in recrutainment; (3) we present a corpus of 42 applications and use the new model to assess their strengths and potentials; (4) we provide a bird’s eye view on the state of the art in recrutainment and show the current weighting of gamification and recruiting aspects.show moreshow less

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Metadaten
Document Type:Part of a Book
Zitierlink: https://opus.hs-offenburg.de/2646
Bibliografische Angaben
Title (English):Defining Recrutainment: A Model and a Survey on the Gamification of Recruiting and Human Resources
Author:Oliver KornStaff MemberORCiDGND, Florian Brenner, Julian Börsig, Fabio Lalli, Maik Mattmüller, Andrea MüllerStaff MemberGND
Year of Publication:2017
Date of first Publication:2017/06/20
Place of publication:Cham
Publisher:Springer
First Page:37
Last Page:49
Parent Title (English):AHFE 2017: Advances in The Human Side of Service Engineering
Volume:601
ISBN:978-3-319-60485-5
ISSN:2194-5357
DOI:https://doi.org/10.1007/978-3-319-60486-2_4
Language:English
Inhaltliche Informationen
Institutes:Forschung / ACI - Affective and Cognitive Institute
Fakultät Wirtschaft (W)
Fakultät Medien und Informationswesen (M+I) (bis 21.04.2021)
Institutes:Bibliografie
DDC classes:000 Allgemeines, Informatik, Informationswissenschaft
GND Keyword:Recrutainment
Tag:Gamification; Human Resources; Recruiting; Recrutainment
Formale Angaben
Open Access: Closed Access 
Licence (German):License LogoUrheberrechtlich geschützt
Comment:
Best Paper Award AHFE HSSE 2017