Open Access

Andreas Klasen, George Luarsabishvili, Tengiz Lomitashvili, Kiyoshi Taniguchi, Kristian Rosbach, Robert Suter

• The paper highlights that exporters can significantly benefit from a comprehensive export promotion strategy combined with an ecosystem-based “team” approach. Export promotion programs to raise awareness and build capacity should focus on trade practices and international business skills. Targeted marketing support and customer matchmaking can help address challenges such as lack of market accessThe paper highlights that exporters can significantly benefit from a comprehensive export promotion strategy combined with an ecosystem-based “team” approach. Export promotion programs to raise awareness and build capacity should focus on trade practices and international business skills. Targeted marketing support and customer matchmaking can help address challenges such as lack of market access or low sector visibility. The paper also notes that public intervention through financial support and risk mitigation is important for firms with an international orientation.…