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The need of suitable system of records in gaining ground as companies seek to maximize performance by harnessing the knowledge of their businesses, is discussed. Focused systems of record deliver a clear and consistent view even as they address a range of functions. Enterprise resource planning (ERP), as the financial system of record, embodies that view of manufacturing, inventory management, accounting and order processing. Customer relationship management (CRM), as a system of record, taps not only into the marketing and sales and service, but also into product development.