Refine
Year of publication
- 2018 (292) (remove)
Document Type
- Conference Proceeding (82)
- Part of a Book (78)
- Article (reviewed) (41)
- Article (unreviewed) (26)
- Other (16)
- Working Paper (12)
- Book (11)
- Contribution to a Periodical (11)
- Letter to Editor (4)
- Patent (4)
Conference Type
- Konferenzartikel (62)
- Konferenz-Abstract (14)
- Konferenz-Poster (3)
- Sonstiges (3)
Is part of the Bibliography
- yes (292) (remove)
Keywords
- Digitalisierung (13)
- Data Analytics (12)
- Industrie 4.0 (12)
- Social Media Marketing (12)
- Big Data (11)
- Fraud Analytics (11)
- Smart City (11)
- Surveillance (11)
- Autonomie (4)
- Betriebstypenmarke (3)
Institute
- Fakultät Medien und Informationswesen (M+I) (bis 21.04.2021) (122)
- Fakultät Elektrotechnik und Informationstechnik (E+I) (bis 03/2019) (76)
- Fakultät Wirtschaft (W) (46)
- Fakultät Maschinenbau und Verfahrenstechnik (M+V) (40)
- ivESK - Institut für verlässliche Embedded Systems und Kommunikationselektronik (17)
- INES - Institut für nachhaltige Energiesysteme (12)
- ACI - Affective and Cognitive Institute (7)
- CRT - Campus Research & Transfer (4)
- POIM - Peter Osypka Institute of Medical Engineering (2)
- WLRI - Work-Life Robotics Institute (2)
Open Access
- Closed Access (162)
- Open Access (87)
- Bronze (6)
- Closed (6)
- Diamond (1)
- Gold (1)
Business Reengineering
(2018)
Brand identification has the potential of shaping individuals' attitudes, performance and commitment within learning and work contexts. We explore these effects, by incorporating elements of branded identification within gamified environments. We report a study with 44 employees, in which task performance and emotional outcomes are assessed in a real-world assembly scenario - namely, while performing a soldering task. Our results indicate that brand identification has a direct impact on individuals' attitude towards the task at hand: while instigating positive emotions, aversion and reactance also arise.
Im Rahmen der Konstruktionsausbildung an der Hochschule Offenburg wird die Lehre im Fach Technische Dokumentation fortlaufend optimiert. In der vorliegenden Laborstudie wurde das visuelle Wahrnehmen von 34 Maschinenbaustudierenden (2w + 32m) im Alter von 19 bis 29 Jahren mithilfe der Eye-Tracking-Technik und einer Videokamera bei der Analyse einer Baugruppenzeichnung beobachtet.
Bildung statt Profilbildung
(2018)
Big Data Governance
(2018)
BGH "Preisportal"
(2018)
BGH "Mehrere Werbekanäle"
(2018)