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Mediaplanung
(2018)
Die traditionellen Geschäftsmodelle der Medienbranche beruhen auf der Werbevermarktung von Spots, Anzeigen und Beilagen und teilweise einem direkten Erlösmodell für journalistische Inhalte durch Subscriber-Modelle/Abonnement bzw. Einzelverkaufserlöse. Diese Geschäftsmodelle verändern sich im Rahmen der digitalen Transformation und der damit verbundenen Medienkonvergenz zugunsten neuer nicht-journalistischer digitaler Geschäftsmodelle. Entscheidend ist eine Analyse der kompletten Geschäftsmodelle vor allem im Hinblick auf die Zielgruppen und den Nutzen der neuen Produkte, bevor der Teilaspekt der unterschiedlichen Erlösmodelle für crossmediale Medien aus der Perspektive der Medienunternehmen geklärt werden kann.
Process engineering (PE) focuses on the design, operation, control and optimization of chemical, physical and biological processes and has applications in many industries. Process intensification (PI) is the key development approach in the modern process engineering. The theory of inventive problem solving (TRIZ) is today considered as the most comprehensive and systematically organized invention knowledge and creative thinking methodology. This paper analyses the opportunities of TRIZ application in PE and especially in combination with PI. In this context the paper outlines the major challenges for TRIZ application in PE, conceptualizes a possible TRIZ-based approach for process intensification and problem solving in PE, and defines the corresponding research agenda. It also presents the results of the original empirical innovation research in the field of solid handling in the ceramic industry, demonstrates a method for identification and prediction of contradictions and introduces the concept of the probability of contradiction occurrence. Additionally, it describes a technique of process mapping that is based on the function and multi-screen analysis of the processes. This technique is illustrated by a case study dealing with granulation process. The research work presented in this paper is a part of the European project “Intensified by Design® platform for the intensification of processes involving solids handling”.