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The Advanced Innovation Design Approach is a holistic methodology for enhancing innovative and competitive capability of industrial companies. AIDA can be considered as an open mindset, an individually adaptable range of strongest innovation techniques such as comprehensive front-end innovation process, advanced innovation methods, best tools and methods of the TRIZ methodology, organizational measures for accelerating innovation, IT-solutions for Computer-Aided Innovation, and other innovation methods, elaborated in the recent decade in the industry and academia
The European TRIZ Association ETRIA acts as a connecting link between scientific institutions, universities and other educational organizations, industrial companies and individuals concerned with conceptual and practical questions relating to organization of innovation process, invention methods, and innovation knowledge. In the meantime, more than TFC 1000 papers or presentation of scientists, educators, and practitioners from all over the world are available at the official ETRIA website. Numerous research projects were supported or funded by the European Commission.