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This paper presents the results of the idea generation experiment that repeats the study originally conducted at RMIT. In order to establish the influence that the experimental treatments make on the number and the breadth of solution ideas proposed by problem solvers with different knowledge levels, students from different years of study were recruited. Ninety students from the Offenburg University of Applied Sciences, Germany were divided into three groups. All students were asked to generate ideas on cleaning lime deposits from the inside of a water pipe and were given 16 minutes to record their individual ideas. Students of two experimental groups were shown some words for two minuted each. The Su-Field group was exposed to the eight fields of MATCEMIB. The Random Word group was shown eight random words every two minutes. The Su-Field group outperformed both the Control group and the Random Word group in the number of ideas generated. It was also found that the students from the Su-Field group proposed significantly broader solutions than the students from the Control and Random Word groups. The overall results of the experiment support the conclusions made by the RMIT researchers that simple ideation techniques can significantly improve idea generation and that the systematised Substance-Field Analysis is a suitable heuristic for engineering students.
Structured Innovation with TRIZ in Science and Industry - Creating Value for Customers and Society
(2016)
The effective executing innovation projects requires multiple estimation of market success of new product features in the early stages of customer-centered innovation process such as strategy formulation, evaluation of ideas and concepts and also at a stage close to the market launch. The attempts to integrate customers for estimation of the market success often result in time-consuming customer interviews or lengthy field research. For this reason, industrial companies usually try to skip customer surveys even if they risk that their innovations will fail to bring the anticipated economic outcomes. In many practical cases, the customer surveys are simply not feasible or too expensive. As a result, the internal assessments within companies are frequently the only resource available in innovation process in the industrial environment. The paper discusses the possibilities of the fast identification of promising innovation opportunities and new product features based on the internal competences of companies. It compares the results of customer surveys with the estimation of internal company-experts and analyses the accuracy and validity of the expert assessments. The presented case studies demonstrate the accuracy rate between 43% and 77% for prediction of new product features with high market potential by company-internal experts. The paper proposes the evaluation methods to increase the accuracy rate and outlines that one of the essential requirements for reliable forecasting by the experts is their profound understanding of the customer working process, the ability to estimate the importance of customer needs and to assess the level of customer satisfaction with current products on the market.