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Author
Sitez, Temor
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2016
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Master's Thesis
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German
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Multi-Channel-Handel (1)
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Institute
Fakultät Medien und Informationswesen (M+I) (bis 21.04.2021)
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Digitales Shopper Marketing - Einsatzmöglichkeiten von digitalen Technologien im Einzelhandel
(2016)
Sitez, Temor
In der Arbeit wurden unterschiedliche Einsatzmöglichkeiten von digitalen Technologien im stationären Einzelhandel untersucht.
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