Refine
Year of publication
Document Type
- Conference Proceeding (9)
- Article (reviewed) (4)
- Part of a Book (4)
- Working Paper (4)
- Book (1)
- Doctoral Thesis (1)
- Article (unreviewed) (1)
- Report (1)
Conference Type
- Konferenzartikel (9)
Is part of the Bibliography
- yes (25)
Keywords
- Virtual Reality (7)
- KMU (2)
- Licht (2)
- Online-Marketing (2)
- Virtuelle Realität (2)
- Aufnahmesysteme (1)
- Augmented Reality (1)
- Erweiterte Realität <Informatik> (1)
- Extended Reality (1)
- Finanzgeschichte (1)
Institute
Open Access
- Open Access (14)
- Closed Access (6)
- Closed (3)
- Bronze (1)
Complex tourism products with intangible service components are difficult to explain to potential customers. This research elaborates the use of virtual reality (VR) in the field of shore excursions. A theoretical research model based on the technology acceptance model was developed, and hypotheses were proposed. Cruise passengers were invited to test 360° excursion images on a landing page. Data was collected using an online questionnaire. Finally, data was analyzed using the PLS-SEM method. The results provide theoretical implications on technology acceptance model (TAM) research in the field of cruise tourism. Furthermore, the results and implications indicate the potential of virtual 360° shore excursion presentations for the cruise industry.